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HELP CENTRE >> FAQ >> Tracking > How does TradeDoubler track clicks, leads and sales?

How does TradeDoubler track clicks, leads and sales?

TradeDoubler uses cookies to track advertiser sales and leads. Cookie Tracking is the most popular method to track customers "from click through to order". When a user clicks on your affiliate link a small text file is written, a "cookie", to the user's browser. This cookie holds your affiliate ID, which can be identified at the advertisers order page to credit for referred sales. The cookie that records your affiliate ID can "live" for as long as the advertiser desires, allowing you to get credit for customers who clicked on a link weeks, or months, before finally purchasing or making a repeat purchase.

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The vast, vast majority of all Internet users have cookies enabled in their browsers (a tiny percentage may have their cookies disabled or blocked due to software they may be running). Cookie technology is a reality that will remain a part of consumer tracking for individual Internet businesses. In the highly unlikely situation that a customer has cookies disabled, the customer is out of the range of publisher tracking and sales that occur cannot be tracked. However, more and more of TradeDoubler's advertisers are now set up to track even if cookies are blocked.
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No, TradeDoubler is a leader in performance-based online marketing solutions and does not use its technology as an analysis tool for profiling online customer use. For more information, see our privacy policy.