Newsletter Topics

1. AdTool - Part 1
2. AdTool - Part 2
3. Sales Targets
4. Deep Linking
5. Search Engine Marketing
6. Landing Pages
7. Promoting Advertisers
8. Creative Selection
9. Writing Marketing copy
10. New Functionality 2006
11. Last Delivery Dates
12. January Sales

Top Programs

Recommended Programs from the Publisher Team

PROGRAM	EPUV
Screentrade	£3.02
Which?	£1.64
888 Pacific Poker	£1.48
Lloyds TSB Insurance	£1.20
Purple Parking	£0.85
Pure Collection	£0.49
McAfee UK	£0.45
Get Lenses	£0.45
Talk Talk	£0.43
LOVEFiLM	£0.38

What is meant by EPUV?

EPUV is an acronym for "Earnings Per Unique Visitor". EPUV is the average earning for each Unique Visitor sent by affiliates who work on the above advertiser affiliate programs for the month of September.

Twelve Days
of Christmas

DAY 2

In our previous newsletter we covered Content Units, in this part we will look closer at Templates, how they work and how you can make them. We will also show you a few examples of different pre-made templates that you can use without having to create your own.

A Template is the name given to the actual design, layout and formatting of how you want the products in a Content Unit to be displayed on your site. The Template you chose from the interface, or create in the AdTool interface, is effectively the presentation of the Content Unit on your website.

Please Visit our:
AdTool Template Tutorial
AdTool Content Unit Tutorial

CREATING TEMPLATES

Templates allow you to completely customise the way you want products to be displayed on your website. You can choose to have as few as just 1 or 2 products displaying at a time or as many as 50-100.

When creating templates you can specify:

Width of the template
Number of rows & columns (this affects the number of products displayed in your template)
Optional header(s) and footer(s)
Layout: Choose product layout by row or by cell (depending on what you choose this will affect the number of products displayed in your templates)
Colours: background for rows, header and footer as well as alternating row colour.
Link colour and optional link underline

To create a template you will need to login to your TradeDoubler account then navigate to AD MANAGEMENT >> AdTool, then click 'Create Template'.

WYSIWYG EDITOR

Once you have specified the general settings you can design the look and feel of the template using the editor. The editor also allows you to choose what information to display for each product and how this will be displayed.

Product information loaded from the content unit
You can choose what information you want to display for each product in the template. What information you display is up to you and can be adapted to suit the size of your template. You can also add a link to the product to any of these elements.

Product name. You can decide how many characters you want show before the text is truncated.

Description. You can decide how many characters you want to show before the text is truncated.

Image. You can change the size of the image by specifying a width or height. It is generally not a good idea to specify both width and size of the product image unless you know for sure that all the product images have the same relative dimensions.

Price. This will display the product price.

Currency. This will display the currency of the product price (e.g. GBP).

USING PRE-MADE TEMPLATES

To start using AdTool you do not need to create your own Templates. If you wish you can use templates created by TradeDoubler or the Advertisers. You can use generic TradeDoubler templates with any content unit that you have created or you can choose a branded Advertiser template and combine that with an Advertiser content unit.

To access pre-made templates login to your TradeDoubler account, navigate to AD MANAGEMENT >> AdTool, click on 'Search template', select either Advertiser Templates or TradeDoubler Templates and click search. You can also

Here are a few examples of existing Templates that are available for you to use: