TradeDoubler - Improving Online Business

AdTool Tutorial Part 1 - Creating Content Units

This tutorial will help you get started with AdTool and show you how to create different types of content units. You will learn how get the code for you AdTool units and how to preview them with pre-made templates already available in your TradeDoubler account.

1.0 Accessing AdTool

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2.0 Creating your first Content Unit

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3.0.0 Accessing Optimised Feeds

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4.1.1 Accessing the products in the AdTool optimised Feeds

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4.1.2 Selecting the products in the Optimised Feed

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4.1.3 Selecting the optimised Category

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4.1.4 Adding "Search to list"

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4.1.5 Creating the Content Unit

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4.1.6 Generating AdTool Code for your site

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4.1.7 Previewing your optimised content unit

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4.2.0 Custom Content Units


When creating your own custom content units you can manually select the products that you want to add to your content units. You can use the search functionality to search for products and narrow down results, category, merchant, price etc. You can select up to 100 products from any advertiser with a product feed that you have an active relationship with.

  • The benefit of creating custom content units is being able to manually select specific products that you want to promote specifically suited for your target audience.


  • The downside is that the content unit will not automatically update itself if any new products become available from the advertisers or if any products go out of stock or are no longer available. This means you have to manually update and maintain the content unit yourself.
If a product is no longer available from an advertiser it will drop out of the content unit.
If the total number of products in the content unit drops below the minimum number of products required by a template the AdTool unit will no longer display properly.


*It is therefore important to make sure that a content unit always has enough products in it to work with the template(s) you are using.

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4.2.1 Creating a Custom Content Unit

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4.2.2 Adding Products to Content Unit

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4.2.3 Content Unit Confirmation

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4.2.4 Preview AdTool and Get Code

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4.2.5 AdTool Preview & Confirmation

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